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How to
Localize Products for Success in Foreign Markets
by The Silk Road Communications Consulting Unit
A Joint Product Design (JPD) approach is the most efficient and effective means of adapting
a product for a foreign market. Product localization requires the input and experience of
consumers from a target market as well as the integrated skills of design, engineering,
marketing and sales resources.
Executives and Marketing managers who want to localize products for foreign markets will find the
Joint Product Design (JPD) approach in this
product development primer a tremendous asset to their efforts.
Managers will learn:
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project management principals that clarify the role of the customer in product
development;
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the staff placements instrumental to building a successful transnational product team;
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and the steps for running Joint Product Design (JPD) sessions to build a broad base of
product intelligence and team consensus for successful product introduction in foreign
markets.
Based on real-world case studies and years of experience facilitating product design
sessions in international, cross-cultural and cross-functional environments.
Published October 2002. 52 pages. $14.95. Requires Adobe Acrobat Reader.
Buy
How to Localize Products for Success in Foreign Markets with
How to Manage Teams that Speak English as a Second Language and SAVE!
Bundle Price: $24.95
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Impact: What to do When You Lose Project Team Members with
How to Localize Products for Success in Foreign Markets and SAVE!
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