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How to Design Successful Transnational Products
by The Silk Road Communications Consulting Unit
The fastest and most cost-effective way to develop and simultaneously roll-out products across
multiple national borders is
to build project teams from product inception that include customer representatives
from target cultures using a Joint Product Design (JPD) approach.
Executives and Marketing managers who want to develop transnational products will find the
Joint Product Design (JPD) approach in this
product development primer a tremendous asset to their efforts.
Managers will learn:
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project management principals that clarify the role of the customer in product
development;
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the staff placements instrumental to building a successful transnational product team;
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and the steps to running successful Joint Product Design (JPD) sessions to build a broad
base of product intelligence and team consensus from beginning to end.
Adapted from the popular Databased Advisor article on Joint Application Design (JAD). Based
on real-world case studies and years of experience facilitating product design sessions in
international, cross-cultural and cross-functional environments.
Published June 2002. 52 pages. $14.95. Requires Adobe Acrobat Reader.
Buy
How to Design Successful Transnational Products with
How to Manage Teams that Speak English as a Second Language and SAVE!
Bundle Price: $24.95
Buy
Impact: What to do When You Lose Project Team Members with
How to Design Successful Transnational Products and SAVE!
Bundle Price: $14.95
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